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16
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PENNSYLVANIA
RESTAURANT & LODGING
matters
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Spring 2017
The New Face of Today’s
Hourly Worker
Who are today’s hourly workers and what do they want?
By Peter Harrison, CEO, Snagajob
Nearly 60 percent of today’s hourly workers are now paid hourly.
They’re the backbone of the U.S. economy and your business. That’s
why Snagajob teamed up with LinkedIn to analyze more than 120
million applications from more than 20 million hourly workers, as well
as millions of hourly worker profiles on LinkedIn, to help you better
understand your workforce and how to attract, hire, and retain the
best employees.
Hourly workers tend to be young
Our research found that a full 71 percent of hourly workers are under
30 years old. This may seem like a lot, but it makes complete sense
when you think about the most common reasons people choose hourly
work—such as helping pay for school or to jump-start their careers.
So, what does this mean for you?
Think about what’s important to the
youngest generation of workers:
Meaning
On your careers page, share your mission, your core values,
and your company vision. What is the bigger purpose
behind your business? What brings your team to work
every day? Millennials want to feel connected to their
job and feel like they’re a part of something bigger than
themselves. Allow them to see the big picture of what you
are working toward collectively that goes beyond the day-
to-day tasks of the job.
Value
In your job descriptions, go beyond the requirements for
the job. Don’t just tell job seekers what kind of skills you’re
looking for; tell them about the skills they’ll learn on the job.
Millennials understand the value of time better than anyone.
Make sure you clearly demonstrate how they’ll grow from
working at your company. Whether they’re looking to
build a career with you or pay for college, a tangible value
proposition goes a long way in winning over hourly workers.
Flexibility
Not every hourly employer can offer flexibility of hours/days
worked, but if you can, work it in your favor. Gen Y workers
are constantly juggling commitments and that makes
managing inflexible working hours exceedingly difficult.
Even if you can’t offer the flexibility they desire, give them
the opportunity to tell you the hours/days they’re willing
and able to work during your online job application process.
Mobile
Millennials—90 percent of them—look for work on their
phones, yet only 54 percent of the job postings out there
are mobile-friendly. That doesn’t even mean 54 percent of
applications are made for a small mobile screen—just that
they can be accessed! This creates a major pain point.
That’s why applying to your jobs has to be fast and efficient.
Make sure your job application can be filled out quickly and
easily on a mobile device. If it’s clunky or loads slowly, a
large chunk of your audience (remember, those under age
30 make up 71 percent of hourly workers) will drop off, and
that’s a massive lost opportunity.
71%
UNDER 30 YEARS OLD
3
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%
1
3
%
8
%
6
%
2
%
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r
2
0
2
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3
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4
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5
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6
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+
Snagajob | LinkedIn
AGE OF HOURLY WORKERS