PRLA Spring 2017

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Spring 2017 • PENNSYLVANIA RESTAURANT & LODGING matters • 13
In the end, remember that
your culture is your brand, and
your brand is a reflection of
your culture. The two have
a symbiotic relationship and
thrive on each other. Great
culture creates iconic brands
like Disney, Apple, Shake Shack,
and Chick-fil-A. When you build
your culture, you build your
brand. How far do you want
to take yours? Good, great, or
legendary?
This article originally appeared
on the blog,
October 19, 2016.
About Donald Burns
Donald Burns is The
Restaurant Coach.™
Industry expert at
Foodable Network,
guest blogger at Toast
Restaurant Management
Blog. Former USAF
Pararescue. His mission:
build brands, strengthen
teams, increase profits.
Donald is listed as one
of The Top 30 Restaurant
Experts to Follow in
2017. Visit his website,
.