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Spring 2017
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PENNSYLVANIA
RESTAURANT & LODGING
matters
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9
BUILDS YOUR BRAND
By Donald Burns, The Restaurant Coach
TM
HOW BUILDING COMPANY CULTURE
Bigfoot. The Loch Ness Monster.
Restaurant Culture. What do
these three have in common?
They are all elusive creatures that many search for and
seek out, only to come away empty-handed.
While Bigfoot and the Loch Ness Monster may be mythical
folklore, culture is very real. It has a bigger impact on
your restaurant brand than you could imagine. Culture
is the glue that holds your guests to your brand. Some
restaurants that have a lot of “brand stickiness” and their
guests stay loyal through the years. Others have a culture
that has the stickiness of a post-it-note.