10
Oregon Trucking Associations, Inc.
Oregon Truck Dispatch
R E D DAWAY
REDDAWAY, FOUNDED IN 1919
IN OREGON CITY, OR,
is the oldest
continuously run trucking company in
the state of Oregon. It was originally
owned by the Reddaway family, and
though it changed ownership
throughout the years, the company
decided to keep its name because of
its market value, customer loyalty,
and name recognition. In the 90’s,
Reddaway expanded from branches
only in the Pacific Northwest to
California and Nevada. About a
decade later in 2005, Reddaway was
purchased by YRC Worldwide. Today,
as a premier LTL carrier in the western
states, operations include 50 service
centers and over 3,000 employees
across 12 states and British Columbia,
Canada. Six of these terminals are
located in Oregon. The executive team
currently includes (as pictured in the
cover photo left to right) Steven Selvig,
Vice President Sales & Marketing; Dan
Kling, Chief Financial Officer; T.J.
O’Connor, President and Chief
Executive Officer; and Bob Stone, Vice
President, Operations.
Regulations involving employment, EPA
laws, and others can make it
challenging to navigate operations
from state to state. Reddaway is
constantly finding new ways to stay
current and comply with multi-state
shipments. Also, with a spike in
e-commerce, there has been a shift
from business to business marketing to
non-commercial deliveries. Reddaway
has partnered with specialized carriers
to assist with some of the direct to
consumer shipments.
Reddaway specializes in day after
pickup or two-day service—a niche in
the industry—and is capable of
operating over 500 miles overnight, if
needed. Reddaway also offers a
guaranteed service with 99.86%
accuracy. It’s clear that reliability and
predictability are part of the
company’s core values. The leadership
team refers to the balance of offering
best of class service and controlling
costs the “Reddaway Paradox”
because it’s difficult to manage both.
However, they’ve recognized the need
to challenge themselves to be better
and that changing with the times is
important. Reddaway operates with
thin margins but is very effective at
managing costs.
The company has taken advantage of
running triple trailers in designated
lanes in the west. Many people don’t
realize that these larger trailers
actually reduce congestion and fuel.
The safety record for triples is actually
better than with singles or doubles,
and of course, it increases the ability
to transport more freight in a single
Oldest Continuously Run Trucking
Company in the State of Oregon