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10

Oregon Trucking Associations, Inc.

Oregon Truck Dispatch

R E D DAWAY

REDDAWAY, FOUNDED IN 1919

IN OREGON CITY, OR,

is the oldest

continuously run trucking company in

the state of Oregon. It was originally

owned by the Reddaway family, and

though it changed ownership

throughout the years, the company

decided to keep its name because of

its market value, customer loyalty,

and name recognition. In the 90’s,

Reddaway expanded from branches

only in the Pacific Northwest to

California and Nevada. About a

decade later in 2005, Reddaway was

purchased by YRC Worldwide. Today,

as a premier LTL carrier in the western

states, operations include 50 service

centers and over 3,000 employees

across 12 states and British Columbia,

Canada. Six of these terminals are

located in Oregon. The executive team

currently includes (as pictured in the

cover photo left to right) Steven Selvig,

Vice President Sales & Marketing; Dan

Kling, Chief Financial Officer; T.J.

O’Connor, President and Chief

Executive Officer; and Bob Stone, Vice

President, Operations.

Regulations involving employment, EPA

laws, and others can make it

challenging to navigate operations

from state to state. Reddaway is

constantly finding new ways to stay

current and comply with multi-state

shipments. Also, with a spike in

e-commerce, there has been a shift

from business to business marketing to

non-commercial deliveries. Reddaway

has partnered with specialized carriers

to assist with some of the direct to

consumer shipments.

Reddaway specializes in day after

pickup or two-day service—a niche in

the industry—and is capable of

operating over 500 miles overnight, if

needed. Reddaway also offers a

guaranteed service with 99.86%

accuracy. It’s clear that reliability and

predictability are part of the

company’s core values. The leadership

team refers to the balance of offering

best of class service and controlling

costs the “Reddaway Paradox”

because it’s difficult to manage both.

However, they’ve recognized the need

to challenge themselves to be better

and that changing with the times is

important. Reddaway operates with

thin margins but is very effective at

managing costs.

The company has taken advantage of

running triple trailers in designated

lanes in the west. Many people don’t

realize that these larger trailers

actually reduce congestion and fuel.

The safety record for triples is actually

better than with singles or doubles,

and of course, it increases the ability

to transport more freight in a single

Oldest Continuously Run Trucking

Company in the State of Oregon