New Mexico Dental Journal

The Power of Three

The

New Mexico Dental Association

has been

working with the American Dental Association to create an

exciting new branding template that brings together the

national, state and local components.

This process began in early 2015 and was officially revealed

during the 2015 Annual Convention. The results were the

fruition of months of research, conference calls and brain-

storming sessions. Dozens and dozens of different designs,

color palettes and fonts were considered, and the final results

were voted on during the Spring 2015 Board of Trustees

meeting.

The ADA’s

“Power of Three”

concept ties together the

national, state and local dental components. To embody that

all three are “one,” the branding designs needed to reflect a

consistency that had been lacking to this point. The designs

also needed the ability to be tied (or “locked”) together, to

create a brand unity.

The final results yielded various New Mexico Dental Asso-

ciation branding designs, as well as branding for each of the

6 component societies, the New Mexico Dental Association

Foundation, and the New Mexico Dental Association Alli-

ance. All branding retains a similar look and feel to emphasize

the bond between the groups, and lets the public know that

we are all part of the same team.

Here is an overview of the branding results:

By Michael Moxey—Director of Communications and Government Advocacy

Component Logos:

Each of the 6 statewide component societies also received their own individual

design for each of the 3 logo formats.

New Mexico Dental Association standard logos