Table of Contents
I
30
March April 2018
Table of Contents
1
Message from the President
2
California Hotel Department Sets Record in 2017
5
Hotelier Profiles: Jennifer Hardy & Drew Wakeoveld
8
InnSpire Conference & Marketplace Recap
12
California's Hotel Industry—Why 2018 Will Be Great
15
Looks Matter—Enhancing Your Guest Experience and Satisifcation Ratings
16
How to Target Special Events to Maximize Your Hotel's Revenue
18
Upcoming Events
21
CH&LA Marketplace
22
The CH&LA Team & Partners
28
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