March April 2018

2 Message from the President 5 California Hotel Development Sets Record in 2017 8 Hotelier Profiles: Jennifer Hardy & Drew Wakeoveld 12 InnSpire Conference & Marketplace Recap 15 California’s Hotel Industry— Why 2018 Will Be Great 16 Looks Matter—Enhancing Your Guest Experience and Satisfaction Ratings 18 How to Target Special Events to Maximize Your Hotel’s Revenue 21 Upcoming Events 22 CH&LA Marketplace 28 The CH&LA Team & Partners OUR MISSION CH&LA is the indispensable resource for communicating and protecting the rights and interests of the California lodging industry, for providing educational training and cost-saving programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel. 12 16 TABLE OF CONTENTS LODGING  NEWS March/April 2018