ATSSA The Signal JanFeb 2017

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2 American Traffic Safety Services Association
ATSSA’S 47TH ANNUAL
CONVENTION & TRAFFIC EXPO
Record Number of Exhibitors at Traffic Expo
This year’s Traffic Expo will feature 550 exhibit booths—
a record number in the trade show’s history—Feb. 12–14, 2017.
Attendees from 52 countries will view everything from paint
striping equipment, traffic control products and graphic signage
printing machinery to safety apparel, truck-mounted attenuators
and the latest in automated vehicle technology.
“The Phoenix Convention Center is significant in the history of
ATSSA’s Traffic Expo,” said ATSSA Director of Meetings &
Conventions Neil Mullanaphy. “The first Traffic Expo ever held in
a convention center was in Phoenix, and 25 years later ATSSA is
celebrating a milestone and attracting more exhibitors than ever
before. The event keeps growing each year, because attendees find
everything for the roadway safety industry under one roof.
Exhibitors will meet face-to-face with thousands of qualified
buyers from every niche of the marketplace—decision makers,
department of transportation officials, manufacturers, suppliers
and more.”
To view the floor plan and categorical and alphabetical lists of
exhibitors, visit . 
Traffic Control Device Challenge
Traffic Control Device Challenge winners will present their
designs for traffic control devices at Traffic Expo in Booth #444. A
partnership of ATSSA and the Transportation Research Board
Standing Committee on Traffic Control Devices, the challenge
promotes innovation and stimulates ideas in the traffic control
devices area with a goal to improve operations and safety among
high school, college and university students. Entrants were
challenged to focus on traffic control device designs, ideas,
enhancements and/or standards to support advanced vehicle
technologies and connected or autonomous vehicles.
First, second and third place award winners were chosen at the
TRB Annual Meeting at the Walter E. Washington Convention
Center in D.C., Jan. 8–12, 2017. The award includes travel
expenses to ATSSA’s 47th Annual Convention & Traffic Expo, an
opportunity to present the concepts at Traffic Talk discussions
during the event, cash prizes and plaques. 
To find out more about ATSSA’s 47th Annual Convention & Traffic Expo, including a calendar of dates and times for special events,
Educational Workshops, PowerPoint discussions, Traffic Talks, ATSSA’s superior training courses scheduled before and after the event
and more, visit . 
America’s Premier Event for the Roadway Safety Industry: ATSSA’s
47th Annual Convention & Traffic Expo
Roadway safety industry professionals from around the globe will
head to ATSSA’s 47th Annual Convention & Traffic Expo at the
Phoenix Convention Center, Feb. 10–14, 2017. At the largest
roadway safety event in America, thousands of attendees will find
the Opening General Session with veteran television
correspondent and anchor Forrest Sawyer, Educational Workshops,
Traffic Expo and ATSSA training built in before and after the
conclave more robust than ever. 
New Products Rollout Event Features 15 Traffic Expo Exhibitors
Fifteen exhibitors will demonstrate their products’ capabilities
during an on-camera interview with ATSSA Director of
Communications James Baron at the New Products Rollout Event
from 2–4 p.m., Feb. 12. The interviews will be broadcasted on
television monitors during ATSSA’s Annual Convention & Traffic
Expo to convention attendees and social media viewers from
around the world.
Attendees won’t want to miss the standing-room-only media event.
The products are eligible for the prestigious ATSSA Innovation
Awards. Criteria includes lifesaving qualities, degree of need,
innovation, design and eligibility under the Highway Safety
Improvement Program.
To find out more about the New Products Rollout Event, the
ATSSA 2017 Innovation Awards and descriptions of the products
submitted, visit 