ATSSA The Signal JanFeb 2017

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8 American Traffic Safety Services Association
ATSSA MEMBER COMPANY &
PUBLIC AGENCY NEWS
ADOT Campaign Aimed at Reducing Rising
Traffic Fatalities
With nearly 700 traffic fatalities on Arizona roads from January
through September 2016 and on the rise, the Arizona Department of
Transportation (ADOT) has identified major contributing factors
and launched an aggressive campaign to curb the statistics. The
“Drive for Them” campaign aims to reduce traffic fatalities by
reminding “selfish drivers” that their actions can have tragic, yet
preventable, consequences for others they share the road with, such
as their families, friends and neighbors. Selfish drivers are
individuals who, while behind the wheel, drive impaired, distracted
or aggressively, as well as speed and don’t wear seat belts. By
earmarking selfish driving habits and educating the public, ADOT
wants to stop the state’s year-to-date pace that could top 900 traffic
deaths by the end of 2016.
“Impaired driving, speeding and aggressive driving, and lack of seat
belt use are the leading factors for traffic deaths in Arizona,” said
ADOT Director John Halikowski. “If some drivers will not drive
safely for themselves, maybe they will for the loved ones with
whom they share the road. How we drive—each and every day—
matters to our safety and the safety of others.”
ADOT displayed messages on overhead highway signs, including:
•“Your Family Travels This Road: Drive for Them”
•“Your Friends Travel These Roads: Drive for Them”
•“Your Neighbors Travel These Roads: Drive for Them”
ADOT’s data shows that 690 people died in vehicle crashes in
Arizona From Jan. 1 to Sept. 30, 2016. Many of those deaths were
preventable, and the “Drive for Them” initiative’s goal is to
significantly reduce traffic fatalities. ADOT joins ATSSA in saving
lives and reducing injuries with a goal of Toward Zero Deaths. 
American Traffic Safety Services Association
Register online now at
Attend ATSSA’s Legislative Briefing & Fly-In
Email
or call 202-733-1245
@ATSSAontheHill @ATSSAHQ
Amplify Your Voice on Capitol Hill
May 3-4, 2017
Washington, D.C.
Your Attendance is Important:
• Meet with members of Congress and congressional staff
• Develop long-lasting relationships with legislators
• Advance our industry's mission of Toward Zero Deaths
The Arizona Department of
Transportation’s “Drive for
Them” campaign reminds
drivers that poor decisions
can have tragic
consequences for others
they share the road with,
including their families,
friends and neighbors.