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www.ORtrucking.orgIssue 1, 2016
critical truck parking issues, assessed
the potential for driver-assistive truck
platooning, and updated its annual
Operational Costs of Trucking research,
one of the top-requested ATRI studies.
At MCE, ATRI released its annual
Top Industry Issues Survey results,
with HOS and CSA topping the list
of industry concerns, followed closely
by the Driver Shortage and Driver
Retention.
Transport Topics’ successful
LiveOnWeb program covered issues
such as the driver shortage, ELDs, driver
training, logistics, women’s issues and
the young generation. They had a record
year in their digital presence and their
reporting continues to be recognized by
industry leaders.
We have seen an increase in ATA
membership and our Featured Product
Program. The industry-wide image
movement, Trucking Moves America
Forward, launched an ad campaign on
Capitol Hill this spring, a consumer ad
ATA UPDATE
campaign during National Truck Driver
Appreciation Week, and a full trailer
wrap decal program so that the industry
can be showcased via moving billboards
across the U.S. TMAF is making great
strides in changing the perception of
our industry.
Our voluntary industry leadership has
been hard at work this year, traveling
the country and discussing ATA’s
agenda and successes with state
trucking associations, industry groups,
shippers and customers. They have
appeared in print, radio and television
and represented the industry very well.
We’ve had an exciting and successful
year. This year could not have been
possible without your continued
support and your involvement. We hope
you see the benefits of ATA’s work this
year.
On behalf of the ATA staff we wish you
a happy and prosperous new year!