WinTeR 2016 California Hotel & Lodging Association 13 free breakfast. Making this information so clearly visible in the search results allows value-seeking travelers to make a purchase decision directly from the results page, without having to click deeper into multiple websites to explore the features and amenities available. In an increasingly competitive market, hotel amenities can be a key differentiator allowing smaller hotels to compete with the bigger brands. In this next example, a three-star hotel in Sacramento offering free Wi-Fi is listed higher than a four-star hotel without amenities. Suddenly, the three-star hotel may appeal to a wider audience simply by marketing the amenities in a more visible manner. Every hotel is unique and when presented and marketed correctly, will attract customers to its doorstep. Since the hotel amenities on Google search results are curated from a variety of sources2, hotels should manage their amenities on all distribution platforms to ensure consistency and accuracy. Having the right information in the best places for consumers and search engines is a good way to stay on top of your search engine optimization (SEO) game, and be visible to potential customers whenever a search is made. In an increasingly competitive market, hotel amenities can be a key differentiator allowing smaller hotels to compete with the bigger brands. 2. https://support.google.com/business/ answer/6215588
CH LA Lodging News Winter 2015 2016
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