September October 2017

Sept/Oct 2017 Since 1969, the American Traffic Safety Services Association (ATSSA), an international trade association, has represented companies and individuals in the traffic control and roadway safety industries. ATSSA members provide the majority of roadway safety features, services and materials used on America’s roadways. ATSSA’s more than 1,400 member companies and public agencies make our nation’s roadways safer. ATSSA is committed to an environment where roadway safety is always improving. ATSSA is the leader in roadway safety issues, with a heavy emphasis on roadway work zone safety, pavement markings, guardrail, signage, traffic control safety devices and roadway worker training. Chairwoman Debra Lee Ricker Chairman-Elect Juan Arvizu Board of Directors Tim Bradley Ben Capel Greg Driskell Michael Hare Jeff Johnson Virgil Muscha C. David Rich Ron Sims Jim Stewart Cindy Williams Immediate Past Chairman Scott Seeley Past Chairman Doug Danko ATSSA 15 Riverside Parkway, Suite 100 Fredericksburg, Va. 22406-1077 Phone: 540-368-1701 Toll Free: 800-272-8772 Fax: 540-368-1717 www.atssa.com  |  www.flagger.com The Signal is published six times annually for ATSSA’s members. ATSSA is not responsible for the text or visual content of paid advertisements. All editorial copy contained in The Signal is written or edited for the publication by the ATSSA Communications Department. The opinions, beliefs and viewpoints expressed by the occasional guest authors outside the association who submit articles do not necessarily reflect the opinions, beliefs and viewpoints of ATSSA or the official policies of ATSSA. Story ideas, comments, suggestions or letters to the editor should be submitted by email to communications@atssa.com . All advertising inquiries should be directed to LLM Publications at 800-647-1511 ext. 2222 or by email at paul@llmpubs.com . 2 Meetings & Conventions ATSSA’s 48th Annual Convention and Traffic Expo takes center stage in San Antonio Registration for ATSSA’s 48th Annual Convention and Traffic Expo New Products Rollout ATSSA Innovation Awards ATSSA Convention and Traffic Expo recognized as IAEE Certified Exhibition New educational business sessions offered at ATSSA’s 48th Annual Convention and Traffic Expo Reserve your hotel room for ATSSA’s 48th Annual Convention and Traffic Expo now Things to do in San Antonio 12 Training & Midyear Meeting ATSSA Trained: Every Job. Every Day. Every Time. Members connect at Midyear Meeting 14 Innovation Getting America’s roads ready for the self-driving car ATSSA provides leadership to ensure roadway safety industry is prepared for automated vehicles 18 ATSSA Member Company & Public Agency News Creative safety messages get attention, make a difference Taking a look at safety messages on America’s roadways 22 Government Relations California-ATSSA Chapter holds advocacy day, meets with state legislators Infastructure bill update Rep. Jason Lewis visits Safety Signs, LLC in Minnesota 26 Foundation News Roadway Worker Memorial Scholarship recipient honors father through success Event dates and scholarship opportunities The Foundation seeks scholarship applicants 36 Chapter News