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OMA Winter 2015 Magazine

From the Desk of Jo Bryson Joanne K. Bryson, CAE Executive Vice President/CEO Oregon Medical Association [email protected] Doing Things Differently Our Commitment to You for 2015 I LOVE WELCOMING in each new year. It’s enhancing the layout of the publication a fresh start, a time to reflect, a time to and adding more actionable resources resolve to make changes and do things to help members better connect with differently. It is also a great time to us online or in person with our expert consider how best to follow through on professional staff. those resolutions for change. We’re also committed to being transparent At the OMA, we’re taking to heart feedback about how the OMA is governed and we received from our members last fall how ideas you raise can become agenda during a series of focus group discussions items as well as official OMA policy. We held around the state. The messages we plan to be more visible during the 2015 heard were clear. We need to do a better legislative session, putting the spotlight on job communicating with our members. We our talented Government Relations team need to help them understand: recognizing the tremendous amount of Œ How the OMA functions, work they do on behalf of our members. See related story on page 18. Œ How we decide what issues to champion with lawmakers and what court The Oregon Medical Political Action battles we fight on their behalf, Committee or OMPAC is also changing Œ How policies are made within our things up. They recently shifted practice governance structure and what role and allowed candidates to publicize they can play in developing them. their OMPAC endorsements, with great success this past election season. See We need to help our members understand, article on page 17. at the root of all of our benefits, services and programs, lies our commitment to We’re also planning to better highlight make their professional and personal lives the work of our practice advocacy and easier and more rewarding. compliance teams. We don’t talk enough about the expertise of the OMA General So, we’re committed to changing things Counsel and the leadership role we play up a bit in 2015. We’re revamping the look, on key legal issues affecting Oregon layout and the volume of content delivered physicians and PAs, like the recent to members through our electronic controversy over the Drug Enforcement communications. We’re also committed Agency’s drive for unfettered access to the to updating our website to enhance the state’s prescription drug database. navigation, give it a more modern feel, and to better reflect the needs and the voice of Change is constant in our industry, and our members. the OMA is transforming how we connect and communicate with our members. Some of those changes have already begun, One thing that hasn’t changed is our and we hope you noticed the new look commitment to our members! and feel of our magazine. We’re pushing back on the idea of using stock photos and Best wishes for a happy and healthy are reaching out to our members around new year! the state to tell their stories through personal photos and profiles. We’re also We need to help our members understand, at the root of all of our benefits, services, and programs, lies our commitment to make their professional and personal lives easier and more rewarding. 6 Medicine in Oregon www.theOMA.org


OMA Winter 2015 Magazine
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