NAFCU Journal May June 2021

Health savings accounts provide sizeable growth opportunities for credit unions. Now is the time to refocus your HSA strategy and unlock unlimited potential with a customized white label HSA solution from Bend, tailored to meet your unique needs. The numbers don’t lie Our flexible, personalized white label solution: Innovation designed to grow your footprint and wallet share Leverages your own branding Provides a unified customer experience through single sign-on and advanced APIs Integrates with your core banking systems Keeps deposits on your balance sheets Provides flexibility with account holder servicing Encourages account engagement and increases customer loyalty and satisfaction Opens the door for more cross-selling opportunities Gives you and your customers access to Bend’s leading-edge, next-generation platform Learn more at bendhsa.com/nafcu (888) 357-1185 | sales@bendhsa.com Seize your HSA market opportunity with Bend’s white label solution The HSA industry is estimated to generate $2.5 billion in revenue annually HSA-eligible health plan enrollment will grow more than 25% by 2021 HSAs hold nearly $70 billion in cash and investment assets, with assets consistently growing 20% year over year