NAFCU Journal May June 2021

13 THE NAFCU JOURNAL May–June 2021 Index toAdvertisers ACES Website: acesquality.com/solutions/credit-unions .....47 AdvantEdge Analytics Website: www.advantedgeanalytics.com ....... 4 AI Oasis Phone: 888-227-7967 Website: ai-oasis.com . ........................................... 9 Allied Solutions Website: alliedsolutions.net ............................. C3 Bend Phone: 888-357-1185 Website: bendhsa.com/nafcu ...........................35 DefenseStorm Phone: 206-512-8691 Website: defensestorm.com ...............................31 FIS Website: fisglobal.com/cu2 ............................... 37 Franklin Madison Website: franklin-madison.com ........................45 Gallagher Website: www.nafcu.org/gallagher ................ C4 Lendkey Website: lendkey.com/lend ............................... 25 Origence Website: origence.com/bebold .........................19 Mastercard Website: mastercard.us/digitaldoors . ................... 7 Open Lending Website: www.openlending.com ......................41 Pentegra Website: www.pentegra.com .............................. 2 Q2 Website: q2.com ....................................................39 Securian Financial Group Website: www.securian.com ................................ 1 Triad Financial Services, Inc. Website: www.triadfs.com .................................29 TruStage Website: cunamutual.com/auto .......................43 10. Do you have the resources to imple- ment this strategy? 11. Do you have the talent that can execute this strategy? 12. What is the realistic timeframe for executing the strategy? 13. Who will be responsible for taking this strategy and turning it into a detailed strategic plan? 14. What issues have you had in the past executing your strategies? 15. What warning signs would let you know if the strategy is not working? 16. What would the impact be if this strategy fails? 17. Is this a sustainable strategy that can be pursued for several years? 18. What new processes, systems and/ or programs must be put in place to support the strategy’s execution? 19. Will this strategy require changes to your organizational structure? 20. Will you have to hire/remove peo- ple to execute this strategy? 21. Is this strategy focused on a part of the market you know you can win? 22. What assumptions is this strategy based on? 23. Will this strategy equire rebranding? 24. Is the financial gain worth the risk of implementing the strategy? 25. On a scale of 1 to 100, how confi- dent are you that you can success- fully execute this strategy? With these big ideas and questions in mind, your strategy development will be well-rounded and poised to adapt when needed. John Spence is an international keynote speaker, executive coach and organizational trainer who has been helping credit unions for more than 15 years. One of the most important things a great strategic thinker does is figure out what to say “no” to. Just as important as how you invest your resources is where you choose not to invest.