NAFCU Journal March April 2021

By Sheryl S. Jackson C onstantly evolving technology and new ways to reach people give marketers an ever-increasing array of tools to enhance marketing efforts, but what is the best way to evaluate a new trend or technology’s value to a credit union marketing strategy? Digital signage in two River City Federal Credit Union branches in San Antonio are the latest addition to the credit union’s marketing toolbox. “Digital signage provides flexibility that printed promo- tional signage does not,” points out Carrie Geyer, vice president and chief experience officer. The ability to change messages, share different types of information and update signage quickly is a cost- and time-saving way to keep marketing messages fresh, she says. Marketing Trends Provide Flexibility Digital tools increase member engagement 19 THE NAFCU JOURNAL March–April 2021