GDA Action April May 2020

April/May 2020 • 25 2019 MEMBERSHIP SURVEY *According to McKinley Advisor’s 2017 survey, Associations average a score of 21; www.mckinley-advisors.com/blog/health-of- associations-in-the-21st-century/ 60 GDA’S NET PROMOTER SCORE 21 AVERAGE ASSOCIATION’S NET PROMOTER SCORE* How likely is it you will recommend GDA membership to fellow professionals? VERY LIKELY VERY UNLIKELY 66.6% 7.2% 7.5% 4.8% 6.3% 4.8% 0.9% 0.0% 0.6% 1.2% Respondents were asked to allocate 100 points to a list of 11 member benefits. The top five benefits, along with their respective weighted mean points, are as follows: Rank Order and Relative Value of Member Benefits Rank Order Benefit Weighted Mean (out of 100) # who Entered Value>0 1 Advocacy with state legislators and policy makers 22 231 2 Georgia Dental Insurance Services 18 228 3 Monitoring regulatory changes 15 226 4 Promotion of the profession 13 214 5 Professional education courses/CE 12 208 MEMBER BENEFITS