GDA Action April May 2020

24 • April/May 2020 GDA 2019 Member Survey Your Georgia Dental Association leadership is continually assessing association programs and services to ensure we are meeting the needs of our member dentists. As a result, GDA engaged OPIS, LLC, a consulting firm specializing in association management issues. OPIS has worked with the GDA on a variety of issues over the years, including membership surveys. The firm conducted a member satisfaction survey for the association in 2017 and was asked to conduct another satisfaction survey in November 2019. We wish to share the results of that most recent survey. Working with a committee of volunteer leaders and staff, OPIS developed a revised survey instrument. Of the 3,003 members who received an invitation to participate in the 2019 survey, 361 members (12%) completed the survey in November of last year. The “industry standard” for an acceptable confidence interval for surveys is +/- 5% or less. The confidence interval for the 2019 study was +/- 4.8%, exceeding the standard. Let’s take a look at the key results. THE TYPICAL RESPONDENT 75% MALE 84% PRACTICING GENERAL DENTISTRY 88% AN ACTIVE MEMBER The average respondent was: KEY ISSUES FOR DENTISTS When asked about the key issues facing the profession, the top 5 issues for all respondents were: 1 Third-party involvement in fees and dental treatment 2 Corporate dentistry growth and influence 3 Standards of ethics and professionalism 4 Attracting and retaining patients 5 Cost of dental education/student debt MEMBER LOYALTY An important measure of the degree to which members are satisfied is the “Net Promoter Score.” Specifically, it is a measure of the likelihood members will recommend membership in the GDA to non-member dentists. The more likely a member is to recommend membership, the more satisfied he/she is with being a member. Likelihood is measured on a 10-point scale, with 10 being extremely likely and 1 being not likely at all. The score is computed as follows: The percentage who ranked 9–10 minus the percentage who ranked 1–6. A total of 74% of the GDA respondents ranked 9–10 and only 14% ranked 1–6 resulting in a net promotor score for GDA of 60. This is the highest net promotor score OPIS has ever seen when conducting surveys for clients!