GDA Action April May 2020

April/May 2020 • 23 GDA Foundation Launches Statewide “Healthy Mouth, Healthy Me!” Campaign GDA and its Foundation for Oral Health launched a statewide campaign, “Healthy Mouth, Healthy Me!,” to educate Georgians about the connection between dental health and overall health. The campaign, which rolled out on March 6 in conjunction with National Dentist’s Day, showcases real Georgians and demonstrates how regular dental visits help keep them smiling and healthy. A series of digital ads featuring patients nominated by GDA members ran on Facebook and Instagram in March before COVID-19 closures and practice restrictions. To address this unprecedented situation, Healthy Mouth, Healthy Me! messaging will be adjusted to reassure patients of dental offices' commitment to patient safety as well as the importance regular dental visits. They will drive consumers to HealthyMouthHealthyMe.org to find a dentist. In addition, outreach to statewide media will take place throughout the year in conjunction with ad flights. As supporters of the campaign, GDA members received promotional materials in the mail to Healthy Mouth, Healthy Me! “proud supporter”window cling, referral cards, and a checklist with more ways to leverage the campaign. We encourage you to visit HealthyMouthHealthyMe.org to learn more about the campaign and download promotional materials available to you as a GDA member and campaign supporter. FACEBOOK AD LAYOUTS AD #1 AD #2 AD #3 A FACEBOO