WVFA Mountain State Forestry Fall 2021

F E A T U R E D N E W S www.wvfa.org Fall 2021 | West Virginia Forestry Association Mountain State Forestry 15 IT’S OFFICIAL! THE REAL AMERICAN HARDWOOD CAMPAIGN HAS LAUNCHED! The Real American Hardwood (RAH) logo is now available for download and use across the hardwood industry spectrum. Companies have already begun to download and consider how to best use the RAH branding materials. We are looking forward to seeing the RAH logo on hardwood products, printed promotional materials, packaging, transportation vehicles, and social media in the coming months. So, who can use the logo? The logo may be used by any company that is a member of one of the RAHC funding associations. Individual companies that provide financial support outside of association membership are also eligible to participate in the RAH campaign. Products or packaging displaying the logo must also meet the definition of Real American Hardwood as developed by the Real American Hardwood Coalition (RAHC): Real American Hardwood is defined as solid hardwood and veneered hardwood products from resources that are grown in the United States. Real American Hardwood maintains the integrity of the natural wood and is not a replication or non-wood product; its natural appearance (grain) has not been altered prior to finishing. Products displaying or associated with the logo must be 90% by volume sourced hardwood material. This is the same standard as the federal “Made in America” program. Real American Hardwood C A M P A I G N L A U N C H E S As a benefit of your West Virginia Forestry Association membership, you are eligible to use the Real American Hardwood logo in your company’s promotional and marketing materials. Please see the below July 2021 update from the Real American Hardwood Coalition, as well as the exciting announcement about the coalition’s YouTube channel and campaign video!