PRLA Restaurant & Lodging Matters Fall 2021

Fall 2021 • PENNSYLVANIA RESTAURANT & LODGING matters • 23 The Simple Answer to Corporate Social Responsibility R O U N D U P. D ON AT E C H A N G E . MA K E A D I F F E R E N C E . 1. Cost-free to operator 2. Legal in all 50 states, no cause marketing filing required 3. Multiple POS partners to assist with integration 4. 100% customizable to support any 501c3 organization 5. Can run 365 days a year, not restricted to 30 day cause marketing rules 6. Completely flexible to switch charities in time of disaster/need Data compiled by EngageForGood.com Data compiled by EngageForGood.com would switch brands to one associated with a cause would be more loyal to a company that helps them contribute to social and environmental issues would take a pay cut to work for a socially responsible company ADVANTAGES T H E M I L L E N N I A L FA C T O R Of consumers have a positive image of companies that have a charitable component Of consumers have donated at the register Of consumers will pay extra from companies committed to a positive social and environmental impact 92 % 72 % 55 % 91 % 75 % 83 % SMALL CHANGE MAKES BIG CHANGE Daily Transactions 5,000 10,000 50,000 100,000 200,000 Average Annual Donations $220,000 $440,000 $2,200,000 $4,400,000 $8,800,000 WE ARE A 501c3 non-profit organization that provides for-profit businesses the financial and legal compliance to offer their customers the opportunity to donate to charity at check-out in all 50 states CHARITABLE DONATIONS AT CHECKOUT GREW FROM $389.2M TO $441 .6M FROM 2012 TO 2016. EngageForGood.com has repor ted that *Based on 26% of customers donating $0.50