7 Professional Land Surveyors of Oregon | www.plso.org From the PLSO Office can earn more than that, even tens of thousands per post. If you’re wondering, the Kardashians are considered mega- influencers, and we’ll leave it at that. How do you reach so many followers? You must be consistent about smart and funny content every day. According to Influencer Marketing Hub, the steps to achieving this lifestyle and profession, you must follow these steps: 1. Select your niche 2. Optimize your social media profiles 3. Understand your audience 4. Create and post relevant content 5. Be regular and consistent 6. Engage with your audience 7. Let brands know you’re open to collaborations BenchmarkSurveys Getting a helping hand @donkeysanctuary. Ladyland_Surveyor Still goin hard over here guys, don’t you worry. Because this isn’t a directional piece about how to become an influencer, I’ll leave the list at that. You’re land surveyors and we can’t afford to lose any more of you, so I don’t want to make anything about the influencer career sound too attractive. However, there is a reason I have gone into as much detail as I have. Marketing is a job that is easy to think you can do during your lunch break after getting a few pics from your Party Chief. It may be for maintaining your own company account. But the people that come to your company page are people that either know what a land surveyor is or need one. And that’s who you want. You can produce proper expert context for your Facebook and Facebook page. The difference for promoting the industry is that we need to reach people who have never thought of land surveying (except maybe asking what kind of pictures that guy on the side of the road might be taking), much less considered it a possible career. And the scariest part of all is that we need to appeal to the younger generation known as Gen Z (currently 9 to 24 years old), which means we are coming into TikTok and Snapchat territory (cue shudder of confusion and fear). The question becomes . . . is it appropriate to manage your own content creation and distribution, or is it smarter to pay an influencer? Hence the need to understand the difference between micro- and macro- influencers when deciding the if, who, how, and when of hiring one to promote your message. Macro-influencers have a farther reach that will put more content on the internet—nearly 20 times more than micros. Large companies that want to cast a wide net to a diverse group of people will often hire macro-influencers. On the other hand, micro-influencers continues
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