26 Oregon Trucking Association, Inc. Oregon Truck Dispatch OTA’s Allied Committee Provides Unique Perspective on Oregon Trucking By Jennifer Sitton | OTA Communications Consultant OTA’S CARRIER MEMBERS include owner operators, companies with big and small fleets, and even fleets with an international presence. Each of these carriers operates like any other business and often needs services related to HR, finance, legal, health, technology, office operations, etc. They also need products and services specific to the industry, including electronic tracking and logging devices (such as ELDs), brokerage and other logistics services (like load boards and other technology), trucks, trailers, and related parts, emergency cleanup or truck washing services, and more. That’s where OTA’s allied members come in. OTA’s allied partners include companies or individuals who offer a product or service that supports Oregon’s trucking industry. Without some of our allied members, many of OTA’s carrier members would be unable to effectively operate on a day-to-day basis. In the same vein, many of OTA’s allied members are just as dependent on the success of Oregon’s trucking industry as are our carrier members. Which is why our allied members play such a big role in the association and why the Allied Committee is so important. “Most importantly, Allied Committee members serve as a voice for their company in the industry,” said Cummins Northwest’s Trevin Fountain, who serves as OTA’s Allied Committee Chair. OTA’s Allied Committee is responsible for sharing recommendations and best practices with OTA leadership to increase trucking related industry membership and support efforts to enhance the needs of the trucking industry. Comprised of 20 members representing the broad range of allied membership in OTA, the committee provides a unique perspective on the needs of the industry. “Given how quickly our industry changes, there’s always a lot of information to share, both to and from OTA,” said Trevin. “The Committee is important because if we build and maintain strong relationships, it’s relatively easy to disseminate that information and solve problems as they come up.” The Allied Committee is tasked with developing strategies to drive membership and participation in OTA activities, including recommending sponsorship and advertising programs; developing partnership programs that meet allied member needs; developing membership recruitment programs; and recommending programs that benefit the trucking industry’s needs. Like with all OTA committees, the Allied Committee is only as strong as the voices it is hearing from. If you’re interested in learning more about OTA’s Allied Committee or getting involved, please reach out to our team at info@ortrucking.org.
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