OTA Dispatch Issue 3, 2021

www.ortrucking.org 3 Issue 3 | 2021 EXECUTIVE COMMITTEE Chair & ATA State VP Andy Owens (A & M Transport) Vice Chair Evan Oneto (FedEx) Secretary/Treasurer Lanny Gower (XPO Logistics) Past Chair Diane DeAutremont (Lile Int. Co.) ISI Rep Bart Sherman (Sherman Bros. Trucking) Chair Appointee Ron Riddle (Leavitt’s Freight Service) Erik Zander (Omeda Morgan) BOARD OF DIRECTORS Regional Representatives Central Oregon Ron Cholin (Stinger Transport) Eastern Oregon Don McGinn (McGinn Bros. Trucking) Metro Region Tim Love (Carson Oil Co.) Southern Oregon  Ryan Hutchens (F.V. Martin Trucking) Willamette Valley Ron Bowers (Ron Bowers Inc.) Standing Committee Representatives Allied Trevin Fountain (Cummins) Government Affairs Evan Oneto (FedEx) Highway Policy Kristine Kennedy (Highway Heavy Hauling) Image Michael Card (Combined Transport) Membership Nick Card OTA in Action Mark Gibson (Siskiyou Transportation) Truck PAC Erik Zander (Omega Morgan) DIRECTORS-AT-LARGE Kristal Fiser (UPS) Heather Hayes (Tradewinds Transportation) Charles Ireland (Ireland Trucking) David Hopkins (TP Trucking) Steve Gallup (Rose City Moving & Storage) Scott Hammond (Knife River Corp.) John Barnes (TEC Equipment) COUNCIL REPRESENTATIVES Safety Management Council (SMC) Jennifer King, WHA Insurance Technology & Maintenance Council (TMC) Mike Vallery, Oak Harbor Freight Lines, Inc. COMMITTEES Allied Government Affairs Highway Policy Image Membership Oregon TruckPAC OTA in Action To learn more about the committees or councils listed above, contact OTA at membership@ortrucking.org or 503.513.0005. OTA LEADERSHIP Welcome New Members of Q2—2021! Allen Moving CarMax Continental Tire Hall of Fame Moving Lemmons Trucking, Inc. Locomation McLeod Software Movex LLC Olsson Industrial Electric Omnitracs Skagit Transportation, Inc. Sprinter Trucking Swire Coca Cola USA Ukishima Reeves, PC All members are listed in our online directory via the member portal. ` Lane/highway departure warning ` Side guard assist (blind spot detection) ` Active lane guidance (keeps truck in lane) ` Video Intelligence ` Enhanced Stability Technology (roll over) ` Disc brakes (shorter stopping distance) ` Road speed limit sign recognition ` Newly designed cabs and instrument panels for more efficient driver interaction ` Cab engineering to protect driver and occupants in a crash (3-point safety belt; driver-side air bag; energy- absorbing steering column/wheel; engine/transmission drop; roped-in windshield) These are investments in technology that I can get behind. They assist my drivers and keep them and others on the road safer. They improve my bottom line by improving efficiency. There is no argument that our vehicles are getting “smarter” and we’ll need to keep up—unless we want a Terminator/Skynet situation. You can call me old-fashioned, but I like the idea of human interaction. Trucking is about building relationships—with customers, employees, vendors, etc. A lot of drivers enjoy being out in the world, seeing new things and meeting new people. That’s part of being human— curiosity. While it supposedly can kill a cat, it often leads us to discover new ways of doing things and can inspire the next big idea. If we, as OTA members and active participants in our industry, can be part of the conversation and have our own input into the technology that’s being pursued, we’ll likely get more things that we can and want to invest in. Only time will tell if autonomous trucks or some proposed gadget or gizmo will be our industry’s Ford Edsel or New Coke!