SYNERGY BY ASSOCIATION Supercharge Your Social Media Marketing with Social+ By Neal Reynolds, President, BankMarketingCenter.com, a Synergy Endorsed Partner When it comes to marketing, community banks face unique challenges. For starters, unlike larger institutions, community banks operate with limited resources and manage a more personalized customer base. Local banks also face challenges from wellfunded competitors and must be “lean and mean” with their social marketing if they’re to be successful in maintaining relationships, attracting new customers and building brand loyalty. Introducing Social+. Social, simplified. The features that Social+ brings to community banks, now through its integration into BankMarketingCenter.com’s suite of services, is giving smaller banks the ability to manage their social media marketing more efficiently. What Social+ brings to a bank’s marketing team A user-friendly content creation tool: Easily create, schedule and publish content across multiple social media platforms from a single dashboard in minutes. Leverage a content library of over 7,000 professionally designed bank-focused marketing materials and 30+ million royalty-free Getty images and videos. No design skills are necessary. Compliance management: Compliance with regulatory guidelines is made easy. Maintain a strong, cohesive brand presence and compelling social media marketing with features that ensure only approved content is posted that is fully aligned with your brand and compliance requirements. Automated social media scheduling: Social+ supports the scheduling of posts in advance. This feature ensures a consistent posting frequency—weeks, months, or even years in advance—without the need for constant monitoring. Intuitive analytics dashboard: Social+ offers in-depth analytics and performance-tracking tools that help community bank marketers understand which types of content resonates best with their audience, as well as which platforms are performing best. With metrics such as engagement rates, reach and follower growth, marketers can fine tune their strategies based on real data and make more strategic posting decisions. Seamless collaboration: Many community banks operate with small marketing teams that wear multiple hats. Social+ makes collaboration more seamless, enabling the bank’s stakeholders to work together efficiently, even with limited resources. With features like role-based access, team members can be assigned different permissions and responsibilities. This functionality is particularly beneficial for banks that have multiple branches or teams that need access to the platform. Engagement monitoring: Brand reputation management is crucial. Tracking and analyzing mentions of your bank across your social platforms is essential to understanding public sentiment and addressing concerns. The Social+ monitoring feature automatically alerts your marketing team to mentions, enhancing your ability to promptly respond to customer feedback. Banks can be better equipped With Social+, community banks are better equipped to stay competitive in an increasingly competitive, digital world. To learn more about these features and more, contact Neal Reynolds at (678) 528-6688 or nreynolds@ bankmarketingcenter.com. 39 Winter 2025 • BANKING MATTERS
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