Strategies to Attract, Motivate, and Retain Young Talent in 2025 STEVE ANDRASEK, MANAGING PARTNER OF THE HARDWICK GROUP NEW JERSEY BANKS ARE FACING INCREASING CHALLENGES IN ATTRACTING AND RETAINING YOUNG PROFESSIONALS. AS THE BANKING INDUSTRY EVOLVES, SO DO THE EXPECTATIONS OF YOUNGER TALENT ENTERING THE WORKFORCE. TRADITIONALLY, INCREASING COMPENSATION HAS BEEN A PRIMARY STRATEGY FOR ATTRACTING EMPLOYEES, BUT THIS APPROACH (ALTHOUGH STILL VERY IMPORTANT) IS NO LONGER ENOUGH. YOUNGER GENERATIONS, PARTICULARLY MILLENNIALS AND GEN Z, VALUE MORE THAN JUST A PAYCHECK—THEY SEEK PURPOSE, FLEXIBILITY, PROFESSIONAL GROWTH, AND A SENSE OF BELONGING. TO MEET THESE NEEDS, BANKS MUST ADOPT A HOLISTIC APPROACH TO ATTRACT, MOTIVATE, AND RETAIN TALENT. HERE ARE SOME EFFECTIVE STRATEGIES. 1. OFFERING FLEXIBLE WORK ARRANGEMENTS The COVID-19 pandemic has reshaped work environments, making remote and hybrid models more common. Younger professionals especially value the flexibility to work from home or maintain a schedule that allows for a better work-life balance. Banks can attract and retain talent by offering hybrid options, where employees can split time between the office and remote locations. Flexibility also extends to work hours, helping accommodate diverse lifestyles and commitments. By allowing employees to manage their own time, banks show trust in their ability to balance work and personal lives, which is a strong motivator. 2. FOSTERING A STRONG COMPANY CULTURE Company culture plays a key role in employee satisfaction and retention. For younger workers, the workplace is not just a job but a place for purpose, community, and personal growth. Banks can attract young talent by fostering a culture of inclusivity, collaboration, and innovation. Creating a sense of community through team-building activities, social events, and cross-departmental projects helps employees feel valued. Encouraging open communication and regular feedback ensures they are heard. A strong company culture builds loyalty and engagement, particularly among younger employees seeking meaning in their work. 12 feature
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