CONTENTS What’s inside 10 HOW A DAM SYSTEM CAN TRANSFORM COMMUNITY BANK MARKETING DEPARTMENTS 05 CHAIR’S PLATFORM From providing advocacy and professional development to public affairs, NJBankers plays a pivotal role in continued success of our industry. 06 FROM THE NJBANKERS PRESIDENT’S OFFICE In the coming months, NJBankers will embark on a Strategic Planning process that will determine the path for the Association through 2030. 08 POLITICS AND POLICY At the New Jersey Bankers Association, our mission is to serve as leading advocates, trusted partners, and exceptional resources for our members. However, often our mission extends beyond supporting our membership. 15 WELCOME NEW ASSOCIATE MEMBERS 20 MEET SOME OF OUR ENDORSED AND SELECT PROVIDERS 26 IN THE SPOTLIGHT: MARKETING COMMITTEE ARTICLES 09 NJBankers Future Ready Internship Program is in its Second Year and is Continuing to Grow 10 How a DAM System Can Transform Community Bank Marketing 12 Chevron Doctrine Overturned 18 How to Keep Your Bank’s Financial Marketing Compliant and Effective 22 The Power of Personalization in Consumer and Business Banking 25 Q&A with a Bank CEO 30 Voluntary Benefits: Filling the Gaps Left by Medical Plans 18 HOW TO KEEP YOUR BANK’S FINANCIAL MARKETING COMPLIANT AND EFFECTIVE 22 THE POWER OF PERSONALIZATION IN CONSUMER AND BUSINESS BANKING 28 BANK SHOTS 29 BANK NOTES 31 UPCOMING EVENTS 3
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