Spring 23 www.nvda.org 9 Jeremy Tuber, Marketing Director Arizona Dental Association Vice-President American Association of Dental Editors and Journalists (AADEJ) So, your dentist(s) has decided they’d like to have a promotional video filmed for the practice. Great, right? Well, oftentimes the communication and coordination responsibilities on putting the video shoot together fall directly onto the front office staff. Maybe that’s the position you find yourself in and you’re not certain how to manage it all. If you’ve not worked with a video production professional or company before, it can be a little nebulous and perhaps even a little intimidating. However, with a little insider information, you can make the process easy for your team, your dentist(s), and any patients you might have come in and participate. Covering all aspects of working with a video crew is beyond the scope of this condensed article. However, one of the first questions the front office staff has been, “Who should we include in the video?” The answer isn’t as obvious as you might expect. The answer is, “Whomever you select, choose wisely.” TEAM MEMBERS If you have team members who are beyond just being a little camera shy— they’re either terrified or ticked off about being on camera, don’t force them. Adept videographers can do a lot to make people look and sound their best. However, there’s very little they can do to hide if someone is self-conscious or annoyed about being on camera. Choose team members who genuinely want to represent the practice in the video. If you have a larger office, it might not be necessary to include everyone in the video. In fact, trying to ensure that everyone gets into the video might be counterproductive and time-consuming. Special note about team members in the video: An additional question the front office routinely asks is, “What happens if we had a video filmed but one or more dental team members are no longer with the practice?” It depends on their role in the video. For dental team members who are just featured in some of the non- speaking/action footage part of the video, (also called “bRoll” by video professionals), it’s not a big deal. However, if you had the team members being interviewed on camera, you might need or want to remove them if they leave the practice. Therefore, be wary about asking the dental team to speak on camera. Most dental practices typically just have the dentist(s) speaking on camera—on a rare occasion a long-time office manager. PATIENTS OR “PATIENT STAND-INS” If you’re interested in having actual patients come in and help out with the video (either providing a video testimonial or just being in some of the bRoll), choose wisely. Choose patients who are comfortable on camera, who love your practice, and who have the time to come in for an hour or so and participate. Featured Article » Front Office’s Guide to Having a Dental Practice Video Filmed for Your Practice
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