NDA Journal 12 In working with a video crew, it’s important to recognize that they don’t know your profession—most don’t “get” dental. To be fair, you might be unfamiliar with the video profession as well, so it’s important that you respect one another’s expertise, you communicate (even over communicate) so that everyone’s on the same page, and that you politely ask questions or raise concerns if they arise. At the very least, consider at least one “pre-production” phone, Zoom, or in-person meeting so you can the day begins—consider applying the same approach to having a video filmed for your practice. In the end, the video crew and the dental team should have the same goal: to film a compelling promotional and/or educational video for the practice. Communicate, be honest (be open when you’re confused or need advice), and work together.0 discuss your vision, logistics, etc. If it’s possible, ask if the video crew would be open to visiting the office before the day of filming to “scout” the location. The truth is, something always goes sideways during a video shoot, and that’s okay. An accomplished video crew will easily be able to manage any hiccups in the process. However, having discussed a plan of attack for the day before you begin filming will go a long way in reducing the likelihood that something will go sideways on you. Most offices have a morning huddle before » Featured Article *The NDAJ thanks Mr. Tuber and the Arizona Dental Association for the use of this article.
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