the credit union’s positive impact on the community can be powerful. By showcasing real-life examples of how employees’ work has made a difference, leaders can help employees see their efforts’ tangible outcomes and significance. Regularly providing feedback and recognition to employees is also crucial. When leaders acknowledge employees’ positive contributions and accomplishments, it reinforces the importance of their work and the value they bring to the community. This recognition boosts morale and motivation and reinforces the noble purpose behind their efforts. Remember that your credit union is simply a collection of buildings. What you sell (money) is a commodity. Your industry is highly regulated, so it isn’t easy to dramatically differentiate your products and services. It is your employees who hold the power to make your credit union successful. By understanding the critical role they play in shaping the financial well-being of your credit union’s members, employees become highly motivated to create positive change. They are the ones who, through their dedication and commitment, empower individuals, nurture dreams and transform lives. John Spence is widely recognized as one of the top business and leadership experts in the world. He has been working in the credit union industry for more than 20 years and serves as one of the lead instructors for NAFCU’s Management and Leadership Institute. To find out more about John, go to www.johnspence.com. “When employees understand the important purpose that your credit union serves and how their work fits into the bigger picture, they are much more likely to feel motivated and engaged.” 39 THE NAFCU JOURNAL September–October 2023
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