37 THE NAFCU JOURNAL January–February 2023 What do you predict will be the biggest opportunities for credit unions in 2023? If you could give credit unions one piece of advice for success in 2023, what would it be? “Using the lessons learned from COVID to deliver excellent, compassionate member experiences through the economic slowdown.” GEORGE ESTRADA, PRINCIPAL STRATEGIC ADVISOR CREDIT UNIONS, AMAZON WEB SERVICES “Credit unions that can attract Gen Z and Millennial members—who are in their prime borrowing years—with a digital experience will be poised to grow those relationships with other products and loan types.” JEFF KELTNER, HEAD OF BUSINESS DEVELOPMENT, UPSTART “Businesses of all sizes are turning to digital as the preferred way to work with their financial institutions. Historically, small and midsize businesses have selected their bank or credit union based on branch location, so the shift to digital presents an added opportunity for credit unions to win new relationships by providing the right solutions for business owners rather than relying on location.” DEAN JENKINS, VICE PRESIDENT PRODUCT MARKETING, Q2 “Credit unions will have the opportunity to evolve from cyber posture to real cyber readiness by assessing and managing risks proactively while using many of the same best practices around measurement and frequency that they use to manage other risks.” STEVE SOUKUP, CEO, DEFENSESTORM “As we pursue growth of membership and digitization of our services, keep member relationships central. That requires a new view of who our members really are and what is important to them, and bringing humanity into our increasingly digital experiences.” ERIC HANSING, SVP CORPORATE STRATEGY MARKETING & COMMUNICATIONS, CUNA MUTUAL GROUP “Institutions cannot cut their way to high performance. Instead, make sure that you are getting a strong return for every dollar that you spend. Credit unions should invest in technology that can translate the copious amounts of data available at their fingertips into actionable insights that drive healthy growth.” JAMES WHITE, INDUSTRY PRINCIPAL BANKS & CREDIT UNIONS, TOTAL EXPERT
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