36 THE NAFCU JOURNAL January–February 2023 INSIDE NAFCU SERVICES PREDICTIONS FOR 2023 By Randy Salser, President, NAFCU Services As we celebrate the New Year, we also acknowledge the unique and pressing challenges facing credit union leadership. Key industry partners and vendors offer advice for a successful 2023. What do you predict will be the biggest challenges for credit unions in 2023? “Cultivating relationships with members under 40. Partnering with fintechs can offer new ways to bridge the innovation gap with little or no added resources, providing an effective way to attract those valuable young consumers.” WILL SNEED, SVP LENDER PARTNERSHIPS, LENDKEY TECHNOLOGIES “The continued adoption of digital assets/digital ledger technology and tokenization of assets will challenge credit unions to keep up, hire the right talent and adopt the right technologies. Ensure there’s proper risk management governance of third-party relationships with digital asset solution providers and ensure their solutions comply with all regulatory agencies.” LARRY PRUSS, MANAGING DIRECTOR DIGITAL ASSET ADVISORY SERVICES, STRATEGIC RESOURCE MANAGEMENT “Consumers are seeking more consistent, personalized banking experiences. ‘Digital agility’ will be a crucial element in overcoming the challenges this market brings, while delivering best-in-class customer experiences.” NIMA GHAMSARI, CO-FOUNDER AND HEAD, BLEND
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