18 THE NAFCU JOURNAL NOVEMBER–DECEMBER 2022 While recruiting new members is important and engaging them while they are at school can be accomplished with technology, educational offerings, social media and attendance at events, the real challenge is retention. With younger members, especially those who may leave your immediate area once they graduate, move away for a job or just decide they want to live somewhere else, it’s important to begin retention efforts early in the relationship—even during the recruitment phase. “Be agile and willing to invest in technology that can be personalized and be used to continue engagement throughout their lives,” said Davis. “We promote and encourage the use of our mobile app, online banking and the CO-OP ATM network, and we explain that we can go wherever they go.” References 1. Protzko, J. Kids These Days! Increasing delay of gratification ability over the past 50 years in children. Intelligence. 2020. 80 (101451). doi:10.1016/j.intell.2020.101451. S2CID 218789047. 2. Yakoboski PJ, Lusardi A, Hasler A. Financial literacy and well-being in a five generation America: The 2021 TIAA Institute-GFLEC Personal Finance Index. https://bit.ly/ 3UaVQps. “ Gen Z members want to do business with socially responsible organizations. Our employees and our organization support community and student-based organizations and we make sure we are continually sharing that story. ” DEIDRE J. DAVIS, CHIEF MARKETING OFFICER, MSU FEDERAL CREDIT UNION
RkJQdWJsaXNoZXIy MTY1NDIzOQ==