NAFCU Journal May June 2022

23 purpose more than 90% deliver profits and revenue at or above their peers, and these findings are across industries. In these purpose-driven companies, employee engagement is up as well, with 63% of employees report being motivated and 65% report being passionate about their work. Both these are over double the results from non-purpose-driven organizations (31% and 32% respectively). Having a clearly articulated and inspiring purpose which is fully embedded in your culture is what drives performance because it motivates and empowers employees to do their best work. When employees are aligned with your organization’s purpose and are empowered to live it, they show up differently. They show up passionately, and passion is contagious. This passion creates an environment ripe for innovation; and when your innovative minds are centered around how to better serve the unique needs of your members and communities, that is where the magic of purpose comes alive. When an organization has a clear focus on purpose and engages its employees in the purpose, member engagement increases. According to research from Gallup, teams that optimize employee or member engagement perform 70% better than those who don’t. Said differently, they boost financial performance by 70%. However, those organizations that optimize both employee and member engagement, perform exponentially better by 240%! 2.4X is a compelling business case for embedding purpose in your organization and starting it with your employees. It clearly drives the business forward. Stakeholder Impact Empowered Employees Engaged Members Profitable Growth Purpose THE NAFCU JOURNAL MAY–JUNE 2022

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