CONTINUING EDUCATION Patient Prism: The AI Pioneer Elevating Dental Practices to New Heights with AMOL NIRGUDKAR CEO of Patient Prism revenue recovery in dentistry, allowing dental offices to recapture a patient that was lost just a minute ago, thereby enhancing overall practice profitability and preventing the waste of marketing efforts. For dental practices nationwide utilizing Patient Prism, an impressive trend emerges: 25% of patients who initially did not book now schedule appointments upon follow-up. This remarkable conversion rate significantly boosts revenues, turning what might have been a good month into a great one for many practices. Optimizing Operations for Enhanced Efficiency Operations are the backbone of any dental practice, and Patient Prism’s AI capabilities extend into this domain by providing insights that help practices manage their operations more effectively. Sometimes marketing successfully drives the right patient to call, and the front office receptionist excels in winning patient trust, yet the patient may still be unable to schedule an appointment. Before Patient Prism, there was no clear understanding of why a patient didn’t schedule. With the launch of the ‘Reasons not Booked’ feature, Patient Prism AI can analyze the context of conversations to uncover operational hindrances such as capacity issues, insurance compatibility, or pricing concerns. These insights are provided in real-time, enabling dental practices to make immediate operational changes like opening up schedules, prioritizing high-value patients, and training on patient financing. This functionality has been a game-changer for thousands of dental practices across the United States and Canada, allowing them to enhance patient flow and optimize service delivery without increasing marketing spend. The real-time data-driven nudges from Patient Prism enable practices to adapt quickly, making it a critical tool for operational excellence. Case Studies and Testimonials Thousands of dental practices have benefited from implementing Patient Prism. Documented cases show improvements in Introduction In the rapidly evolving world of dental practice management, technological innovation serves as a cornerstone for enhancing operational efficiency and boosting financial performance. Founded eight years ago as a pioneer in conversational AI, Patient Prism has redefined growth strategies in the dental industry by integrating advanced analytics across marketing, sales, and operations. This article delves into how Patient Prism leverages its groundbreaking AI to catalyze significant improvements in dental practices, ensuring sustainable growth and competitive advantage. Revolutionizing Marketing with AI Marketing plays a critical role in the success of dental practices today, especially as the industry has shifted towards a B2C model for acquiring new patients over the past decade. With an increasing focus on various digital marketing sources, the ability to drive the right patient into the dental practice has become paramount. Numerous studies within dentistry have shown that the right mix of new patients is key to driving organic growth. Marketing, when executed properly, emerges as the most predictable lever for practice growth; however, it requires a rigorous, data-driven approach to ensure precision and effectiveness in achieving this potential. Patient Prism exemplifies this rigorous, data-driven approach by offering practices unparalleled insights into their marketing strategies, thereby ensuring the acquisition of the right patients at the optimal cost. Integration with platforms like Google Ads, Google Analytics, Meta and Bing Ads allows Patient Prism to provide detailed analytics on key performance metrics such as cost per lead and appointment, enhancing the ability to optimize marketing spend efficiently. The AI-driven approach not only reduces wastage but also ensures that marketing efforts contribute directly to top-line growth, making marketing-driven growth more of a proven science than merely relying on old-world vanity metrics of marketing conversions. Transforming Sales through AI-Driven Insights Sales, the second pillar of Patient Prism’s strategy, begins the moment a patient calls to book an appointment. Traditionally, roles at dental front offices were viewed merely as ‘order-takers’ and not through a sales lens. However, today’s consumer is empowered with technology and demands fast answers as well as empathetic and compassionate treatment. With marketing dollars driving these calls, failing to schedule the patient means wasted investment. The sales function thus becomes critical in ensuring that most patients are scheduling. Patient Prism’s sales enablement function, powered by its DeepLens technology, not only analyzes conversations in real-time but also provides a sophisticated analysis of why a patient didn’t schedule an appointment. This real-time notification, sent via email or text, includes tailored training suggestions on how the conversation could have successfully led to an appointment. This enables practices to swiftly re-engage with the patient, offering another chance to convert the inquiry into a booked appointment, thus enhancing practice profitability and optimizing marketing investments. Patient Prism has pioneered the concept of 42 | Sept 2024
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