GDA Action October 2021

24 • October 2021 GDA 2021 Member Survey OPIS, LLC, a consulting firm specializing in association management issues, has worked with the GDA on a variety of issues over the years. The firm conducted a member satisfaction survey for the association in 2017 and 2019. Recently, we were asked to conduct another satisfaction survey this year. We wish to share the results of that most recent survey Working with a committee of volunteer leaders and staff, OPIS developed a revised survey instrument. Of the 3,051 members who received an invitation to participate in the 2021 survey, 517 members (17%) completed the survey in the spring of this year. The “industry standard” for an acceptable confidence interval for surveys is +/- 5% or less. The confidence interval for the 2021 study was +/- 3.9%, exceeding the standard. Let’s take a look at the key results. THE TYPICAL RESPONDENT 72% MALE 74% PRACTICING GENERAL DENTISTRY 89% AN ACTIVE MEMBER The average respondent was: KEY ISSUES FOR DENTISTS When asked about the key issues facing the profession, the top 5 issues for all respondents were: 1 Third-party involvement in fees and dental treatment 2 Corporate dentistry growth and influence 3 Standards of ethics and professionalism 4 Mid-level dental providers 5 Staying abreast of changes in materials and technology MEMBER LOYALTY An important measure of the degree to which members are satisfied is the “Net Promoter Score.” Specifically, it is a measure of the likelihood members will recommend membership in the GDA to non-member dentists. The more likely a member is to recommend membership, the more satisfied they are with being a member. Likelihood is measured on a 10-point scale, with 10 being extremely likely and 1 being not likely at all. The score is computed as follows: the percentage who ranked 9–10 minus the percentage who ranked 1–6. A total of 75% of the GDA respondents ranked 9–10 and only 12% ranked 1–6 resulting in a net promotor score for GDA of 63. A score of 40 is considered good, and 70 is considered “World Class.”The GDA is only 7 points away from that distinction. A score of 63 is the highest OPIS has ever seen when conducting surveys for clients! GDA’s score of 63 is the highest net promote score OPIS has ever seen when conducting surveys for clients.