www.calodging.com Winter 2025 7 COVER STORY the resort received the award for the largest employer team in Northern California’s Napa Valley Walk, raising $3,851 for the cause with 55 participants. “We figured how great it would be to host a walk here,” Douglas said. “Alzheimer’s has walks all over the United States, but we were able to host one that’s specific to Silverado and open it up to the community.” In addition to participating in various seasonal events like the Toys for Tots Drive, Santa Grams, backpack drives, and activities during breast cancer awareness month, the resort has a few other long-standing partnerships with the community. Silverado partners with the Napa Valley Education Foundation and the Napa Valley Unified School District for the “Resorting to Opportunity Summer Mentor Program.” The resort has been involved with the program since its inception in 2018 and employs high school students for paid mentorships at the resort over the summer. “The goal is to promote hospitality as a viable career while giving local students the opportunity to get paid to learn about hospitality,” Douglas said. In 2024, Silverado hosted a team-building event to kick off the summer program with a putting clinic and contest. It also hosted the program’s graduation, attended by students in the various Napa Valley hotels. Of the ten students Silverado mentored in the summer of 2024, eight stayed on part-time employment after the program’s conclusion. “Something that we’ve found is that if you offer multiple different initiatives to employees, there’s going to be different things that people really care about,” Douglas added. The resort tries to get involved in at least one big community event per month. “In this day and age, people want to have a purpose and truly want to give back to others,” she added. “I think the team gets a real sense of fulfillment from being able to contribute to their community.” Silverado was also recently recognized by California State Senator Bill Dodd for more than 70 years of excellence in the Napa Valley and for their enduring commitment to hosting world-class golf tournaments and charitable events, enhancing the success and sustainability of their community and creating exceptional experiences for guests while fostering pride among team members. Douglas also feels that it’s the resort’s responsibility to help make lives better. “Whether that’s for our team members, for our owners, for the community—it’s all about how we can enrich lives and make them better,” she said. The Maybourne Beverly Hills According to Sam Jagger, General Manager of The Maybourne Beverly Hills, good community service begins with clearly communicating that the hotel’s doors are open to everyone. “We want our local residents to feel welcome—whether they’re dining on our gorgeous Terrace Restaurant or experiencing the breathtaking views of the Hollywood Hills from Dante on our Rooftop, enjoying a drink at The Maybourne Bar or Whisky Bar using the luxury facilities, or simply visiting the hotel. Additionally, we aim to host events that cater to the diverse interests of our community, ensuring that everyone can participate and enjoy the offerings at The Maybourne Beverly Hills.” Jagger and The Maybourne are heavily involved in the Beverly Hills community, and he offered another perspective on why staying active locally is essential. “First and foremost, it’s about positioning Beverly Hills as a top-tier destination,” said Jagger, who also sits on The Beverly Hills Conference & Visitors Bureau board. “We all need to work collaboratively to attract customers to our destination, which is only possible with strong community cooperation and mutual support.” Jagger sees community leaders as another critical group with which to collaborate and serve. That includes elected officials as well as law enforcement and first responders. “They are all trying to make the best decisions on behalf of the city based on all their stakeholders,” he said. “That sense of community and collaboration is vital because everyone needs to have a voice to collectively advance the city’s interests.” Jagger also views local businesses as critical stakeholders to support. “The retail, the food, and the phenomenal beverage establishments in the city are all compelling reasons people want to visit us,” he said. “Even if they’re not staying in Beverly Hills, these attractions give them a reason to explore.” Continues Continued
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