16 CALIFORNIA LODGING NEWS www.calodging.com TRENDS WHY IT’S TIME TO ADD EV CHARGING to Your Properties By Jeff Reger, President, Act2EV and managers should consider adding EV charging stations to their properties—both as an added amenity and as a potential revenue generator. There are a number of potential benefits to your business. 1. Attract more customers. As more and more people buy EVs, they will need places to charge them—especially when traveling. This makes EV charging a perfect fit for hotels and motels. 2. Enhance brand image. In addition to attracting customers simply by adding EV chargers, you’re likely to improve the hotel’s image as a cutting-edge, environmentally conscious business committed to sustainability. 3. Help achieve corporate sustainability goals. If your business or even local governments have goals related to sustainability, installing EV charging stations can help attain those goals and demonstrate corporate responsibility. There’s a good chance that many hotel or motel managers or owners reading this own (or know someone who owns) some type of electric vehicle—either a hybrid or battery electric. That’s indicative of the growth in the electric vehicle (EV) market, which saw drivers buying 1.75 million EVs between 2010 and 2020—and a hint of what’s to come. Regardless of where you look, researchers, economists, and environmentalists expect the EV market to grow relatively quickly. Deloitte, for example, anticipates sales of EV vehicles will account for 27% of new car sales by 2030. J.P. Morgan puts that number at 30%. The Brattle Group, an economic consulting firm, puts unit numbers to those percentages, estimating that between 10 million and 35 million EVs will be on the road by 2030. EV Charging Benefits for Hotels & Motels To take advantage of the anticipated growth of the EV vehicle market, hotel/motel owners How hotels and motels can take advantage of projected electric vehicle sales
RkJQdWJsaXNoZXIy Nzc3ODM=