4 CALIFORNIA LODGING NEWS www.calodging.com FLEXIB SCHEDUL FEATURE BECOMING AN EMPLOYER OF CH ICE In the dynamic and competitive hospitality industry, attracting and retaining skilled employees is crucial for a property to establish itself as an employer of choice. Beyond competitive salaries and benefits, hotels are taking innovative approaches to hiring and recruiting, and increasingly recognizing the importance of utilizing market data to stay ahead of the competition. Attracting top talent starts with increasing the accessibility and availability of roles, according to Christine Maginnis, the Global Head of Talent at Hilton. “Whether that means introducing jobs that don’t require college degrees, offering daily wage access, or prioritizing flexible scheduling for hotel teams, we’re always looking at how to make a career at Hilton more accessible and flexible,” she said. Maginnis added that Hilton helps its more than 7,500 hotels in 126 countries and territories recruit talent through initiatives like virtual hiring events or shortened application processes. Advertising the perks and joys of being a hotel employee is a strategy Hilton uses in recruitment. Last year, the brand launched its “Every Job Makes the Stay” campaign, which aims to bring a new perspective to careers in the hotel industry by shining a light on team members who make a difference in a guest’s stay and the benefits of a career in hospitality. Julie Oliff, the General Manager at Sensei Porcupine Creek, a resort and wellness retreat in Rancho Mirage, said her recruitment strategy centers around culture. “Our culture is so key to our success,” Oliff said. “Our first conversation with a prospective hire is called a ‘culture fit,’ which consists of a conversation around the person’s values and experiences.” Utilizing data can also make a big difference in recruitment, said Dan McPhee, Director of Strategic Partnerships at Salary.com. “We
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