www.calodging.com January/February 2023 3 The cliché is that any organization is only as strong as the sum of its parts. This is so true for CHLA and our hospitality industry. Our guests count on each of us to anticipate and provide for their needs during their stay. When we deliver hospitality that is authentic in its understanding of what our guests are thinking—it resonates and is rewarded. Delivering that level of hospitality requires diversity of backgrounds, ideas, and skills. All of which, when blended together, give our guests the best experiences possible. I am equally mindful of the critical moment our industry has this coming year to step forward with confidence as a collection of members united behind what’s best for hospitality, and by extension, what’s best for our communities. The need for us to be proactive as members has become less of an option. We no longer can let others define the public conversation about hotels. When we do, we lose. When we speak up, we are heard. We may not always win, but we guarantee we won’t always lose. This happens only when we have strong and engaged members. We need to earn the membership of all of California’s 6,000 hotels to show legislators, regulators, and each of our communities that our voices matter. Growing CHLA and engaging our members in the conversations that impact our hotels and our employees is critical as we recover from almost two years of being closed. We all see how travel is changing. Let us redefine it together, leading the agenda for our employees, our communities, and our guests. I am so grateful to be the 2023 chair of the California Hotel and Lodging Association, and I look forward to working with you and for you this year to build upon our amazing 130-year history.
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