www.calodging.com November/December 2022 7 workforce. This is achieved through robust recruiting teams that work closely with training departments to fill each position with highly qualified team members instilled with an eagerness to exceed guest expectations. Successful recruiting and training also lead to low turnover and hotel operations consistently staffed with team members that are familiar with the unique qualities of each property. In addition to helping reduce overtime and other costs related to high turnover, reliable and well-trained team members reduce valet vehicle damage claims. The impact from lower claims creates further cost savings due to lower insurance premiums typically offered by professional parking operators with low claim deductibles, which can substantially impact in-house operating costs. For hotel owners and managers looking to increase the revenue contributions of their parking operations, the cost savings from outsourcing their parking to experienced operators can make the difference. Hotels with parking operators benefit from enhanced attention to revenue capture, rate adjustment opportunities, and marketing initiatives targeting hotel and neighboring businesses customers. A good professional parking team should be trained to resist complacency and continuously engage traditional and emerging strategies to maximize revenue.
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