2 M essage from the Chair 4 H otelier Profile: Greg Alberto, Director of Human Resources at The US Grant Hotel 6 P arking Operators Deliver Cost Benefits Over In-House Operations 8 Crystal Ball Conference Recap 10 Member Profile: Sonya Bradley, Chief of Diversity, Equity, and Inclusion 12 N ew Legislation Affecting the Hospitality Industry 14 S outhern California Hotel and Conference & Trade Show 16 CHLA Provides Extensive Training Resources for Our Members 18 CHLA Marketplace 25 CHLA Partners OUR MISSION CHLA is the indispensable resource for communicating and protecting the rights and interests of the California lodging industry, for providing educational training and cost-saving programs for all segments of the industry, and for supporting strategic alliances to promote the value of California tourism and travel. 10 12 8 LODGING NEWS TABLE OF CONTENTS ON THE COVER Pictured in this photo are: Scott Novak, Esq. Director, State and Local Government Affairs at Hilton; Lynn Mohrfeld, CHLA’s President & CEO; Jason Reiderer, Senior Director, State and Local Government Affairs for AHLA; and Shannon Sellman, Director, Government Affairs for IHG® Hotels & Resorts, discussed what California’s state legislators are doing, plan to do, and how hotels can ensure their voices matter at CHLA’s Crystal Ball Conference.
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