CHLA September/October 2021

www.calodging.com September/October 2021 11 Lynn Mohrfeld, CAE, CHLA President & CEO opens the conference. ht, Right Now Panel: Agnelo Fernandes, Chief Strategy Officer and EVP of Terranea Resort; and COO, Ridgemont Hospitality; Kristi Allen, Senior Vice President, Ensemble Real erated by Bijal Patel, CHA, CHLA Chair/Principal Partner, Coast Redwood Hospitality continues  CHLA’S CRYSTAL BALL CONFERENCE showcased the perseverance power of hotels as employers, community ambassadors, and economic stewards appeared before an exclusive group of owners, brand representative, area vice presidents, and general managers on August 26 at Napa’s Westin Verasa. The pandemic’s impact was top of mind and conversations turned on predictions about what come next. Improving, but sobering, statistics presented by Cindy Estis Green, CEO of Kalibri Labs, shows U.S. occupancy down 18.8% from 2019 to 2021 and RevPar down 29.3% for the same two years. Know Your Property Value by Alan Reay, President, Atlas Hospitality Group