40 Flock Around and Find Out become flashpoints, often mischaracterized and weaponized by opponents to this sort of progress. To navigate this, read the room and don’t worry if it’s better to adopt “transitional” phrases that resonate without triggering preconceived biases among decision makers. They key is to keep your eye on the prize, the actual change you want to see and if words like “fairness,” “belonging,” “opportunity,” and “respect” can open doors, hearts, and funding so be it. A caution: while it’s true that a rose by any other name smells as sweet, this isn’t about semantics; it’s about strategy. Shifting to transitional terminology doesn’t mean abandoning principles or sacrifices you’re making as an organization. So, Losing Ground, it’s not too late to turn this around. Don’t let sunk cost bias keep you doubling down on saving this specific program unless you’ve got an evidence based theory of change behind it and a plan to demonstrate its potential and incrementally attained impact going forward. Refine your approach, be open to the most effective solutions that address root causes, engage deeply with the communities you’re serving, and remember: progress over perfection is always a winner! Hi, I’m Rhonda Payne CAE (she/her) @my19cents. I’m and association impact strategist on a mission to magnify and defend inclusive expertise—from stage to screen, bookshelf to boardroom, and classroom to conference. Through Flock Theory, I get to partner with purpose-driven leaders to push past barriers, lead inclusively, and capture competitive advantage with and for the communities they serve. I also speak a few times a year on topics like those in this column.
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