Page Header INSIDE CPAF’S SPONSORSHIP STRATEGY Key insights into how one organization builds meaningful corporate partnerships while maintaining mission integrity The Foundation • 501(c)(3) nonprofit status • Historically minimal reliance on corporate sponsorship • Focus on event-based revenue sustainability • Small, efficient paid staff based in San Diego The Evolution CPAF’s sponsorship approach has evolved with changing economic realities: • Traditional event-based revenue model becoming challenged by rising costs • 35 sports across 28 venues requiring increased financial support • Strategic shift toward more active corporate development while maintaining organizational independence The Differentiator: Experience-Based Partnership CPAF takes a hands-on approach to sponsor engagement: • Sponsors are actively invited to attend events • Focus on allowing partners to experience the camaraderie firsthand • Emphasis on building relationships over traditional transactional sponsorships • Partners get to witness the intersection of competitive spirit and public service The Value Proposition CPAF offers sponsors unique benefits: • Connection to public safety community • Association with events that support first responder wellness • Engagement with athletes who are actively serving their communities Current Landscape • Challenging sponsorship environment • Sponsors increasingly scrutinizing investment returns • Organization maintains financial independence while seeking partnerships • Looking for partners who align with mission of supporting first responder wellness KEY QUOTE: “We invite them to that event so they can see everything... Because really, that’s what you have to do. You’ve got to come out and see the competitive spirit, but witness the camaraderie... At the end of it, it’s high fives and hugs... The sponsors, when they see that, they know that they’re a part of something—it’s not just sponsoring a brand or sponsoring an event.” — James King, CPAF President 15
RkJQdWJsaXNoZXIy Nzc3ODM=