19 Do you remember your most recent job interview for where you currently work? How excited were you to get the interview and then be offered the role? What knowledge, skills, and abilities did you bring to the table to make them select you? Remember the early enthusiasm that you brought to your role and to the association/company. That is where you demonstrated your unique value (UV). Each person has unique value that combines skills and personality. Everyone seeks a workplace that values individuality that aligns with an organization’s culture. It’s important to personally examine how you represent yourself and how you positively represent your association/company. You don’t have to be the same as a co-worker or the person who preceded you in the role. You create your unique value by sharing your experiences and bringing your best self to work, every day—like you did during your interview. Purpose drives performance. Too often, we forget the real purpose of our work—the “W” is “Why.” Why does your organization exist? Why do you work in your current role? Why are you motivated to make a difference and impact your members/customers? Your why is very important. You might be in your current job because you fear job change, or can’t land a new interview, or are unable to relocate. Your family situation may be very comfortable. You like the leadership, membership, and customers served where you work. What happens when you are no longer bringing your best self to work every day? As organizations evolve, do your knowledge, skills, interests, and abilities continue to match the workplace staffing needs? It is scary to consider a career stage mismatch. However, know that the association space is so vast and if you’re not in the right space, that’s serving your trust and your unique value—find another association or find another technology/hospitality organization that will support you and will take you to the next place in your career. Tracy Petrillo, EdD, CAE is Chief Learning Officer for CASBO. She serves on the ASAE Individual Honors and Awards Committee and was a past-Chair of the CAE Commission. She was a recipient of the ASAE Professional Performance Award and was the 2023 ACTW Leadership Award Winner. She speaks, facilitates, writes and consults on leadership development, HR/workforce issues, micro-credential creation, digital badging, and LMS selection/ implementation. Contact Tracy at [email protected] and connect on LinkedIn to share your “TUVW” stories. Career Advancement You create your unique value by sharing your experiences and bringing your best self to work, every day.
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