THE CHALLENGE OF CHANGE Custom Rubber Corp. has faced its share of challenges over the decades, but none as disruptive as the COVID-19 pandemic. The global crisis caused unprecedented demand spikes for certain products, resulting in one customer comprising the majority of the company’s business. When demand normalized, the client brought manufacturing in-house, creating a significant revenue gap for Custom Rubber Corp. “It was a pretty stressful time, trying to find new business to replace that,” Braun admits. The pandemic also introduced broader challenges, including supply chain disruptions and shifting customer needs. Yet, through perseverance and strategic adaptation, the company secured new clients in diverse sectors such as plumbing, wastewater treatment, defense, and telecommunications. “I’m happy to report that we’ve turned the corner,” Braun says. “2025 is shaping up to be a very solid year for us.” The company’s current operations include a 65,000-square-foot facility near downtown Cleveland, employing around 65 people across three shifts. With annual sales between $10 million and $15 million, Custom Rubber Corp. continues to demonstrate resilience in the face of fluctuating market demands. ADAPTING TO A POSTPANDEMIC LANDSCAPE The aftermath of the pandemic has brought new complexities, which Braun refers to as “the post-pandemic inventory reckoning.” During COVID-19, supply shortages led customers to over-order, creating significant backlogs. When the boom ended, businesses found themselves with months—or even over a year’s— worth of inventory, leading to prolonged purchasing freezes. “Various customers essentially turned the spigot off for extended periods,” Braun explains. “It’s been a roller coaster ride, but we’re finding stability again.” By diversifying its customer base and focusing on industries with steady demand, Custom Rubber Corp. has positioned itself to weather these fluctuations. Braun’s approach highlights the importance of adaptability in maintaining long-term success. The team at work at Custom Rubber Corp. Custom Rubber Corp. equipment. MEMBER SPOTLIGHT » Custom Rubber Corp. has faced its share of challenges over the decades, but none as disruptive as the COVID-19 pandemic. The global crisis caused unprecedented demand spikes for certain products, resulting in one customer comprising the majority of the company’s business. When demand normalized, the client brought manufacturing in-house, creating a significant revenue gap for Custom Rubber Corp. WWW.ARPMINC.COM / 11
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