Ask association staff members if they are good at sales, and you’ll most likely be told that sales is not their job. The reality, however, is that developing sales skills, and imbedding sales in the culture of the association, is critical for an association’s long-term success. The first step to incorporating a sales mentality into each job within the association...
The emergence of virtual meetings, remote work, and online learning in the past two years highlighted an association’s technological capabilities – or lack of resources in some cases. Nearly half of the organizations in one study report accelerating their timeline for purchase of technology to meet the changing needs of the organization and its members. Each organization’s needs will be...
While leading an association through a global pandemic required enormous focus, flexibility, and quick thinking, 2022 will be a good time to step back and reflect on how leadership has changed – or stayed the same – as a result of what associations and members have experienced. Most leaders admit that they learned a lot about themselves, their staff, and...
Association staff members are great at getting to know members. Working with members on committees, meeting them at events, and talking to them during the membership onboarding process provide valuable insights into what they want from the association – as individuals. While these individual expectations and attributes are important, it is a dangerous strategy to base a membership campaign on...
All association marketers have seen the reports listing the number of shares, likes, and click-throughs for specific social media posts. But, what do those numbers mean, and how do they impact the association’s efforts to increase retention, attract new members, and generate revenue? While social media is a great way to engage an audience, a great social media campaign captures...
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