Association leaders with more than 1,000 members are significantly more inclined to indicate that their members join for the continuing education to maintain professional certification or advance their careers, according to a 2021 report based on surveys of associations. The same report says learning best practices in the profession is the most likely reason for joining associations with fewer than...
People read online articles differently than they read printed articles, so it’s important to understand the difference between the two media to be sure the articles capture the audience’s attention. In Understanding the Differences Between Writing for the Web and Writing for Print, author Sheri Keyser points out that online articles are generally more informal and straightforward. Because an online...
The years 2020 and 2021 demonstrated the value of innovation in the association world. Finding new ways to provide educational sessions, engage members, and communicate without the value of in-person events was the norm for association staff. Although new ways of handling association business and services to members were valuable, it is not enough to look back on innovative solutions...
Ask association staff members if they are good at sales, and you’ll most likely be told that sales is not their job. The reality, however, is that developing sales skills, and imbedding sales in the culture of the association, is critical for an association’s long-term success. The first step to incorporating a sales mentality into each job within the association...
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