There are a number of words and phrases used throughout 2020 that we all want to forget: pivot, new normal, flexibility and change. While the words may make everyone cringe, it is important to look at the positive take-aways from our experiences in the past year. In a recent blog, Lowell Aplebaum, CEO of consulting firm Vista Cova LLC, describes...
Successful business owners know that information is key to growing and sustaining a business. The value of access to industry research and best practices is the most important benefit of belonging to an association according to one study. In fact, 53% of respondents listed industry information as a top 10 benefit – more than training (48%) or advocacy (45%). Association...
January and February mark the start of state legislative sessions throughout the country and with a few exceptions, most legislatures began meeting as planned – with some notable changes. According to the National Conference of State Legislatures, there are differences among states regarding in-person versus remote participation due to COVID-19. With advocacy a key membership benefit in most associations, the...
What a difference a year makes. New Year resolutions, especially for organizations, are rarely ground-breaking or completely different from previous years’ goals, resolutions or commitments. However, 2021 does include plans for products and services that few association leaders expected to see on their to-do list 12 months ago. In a 2019 survey of association executives’ perceptions of the economic outlook...
Online newsrooms are a staple of most corporate websites and include everything from press releases to contact information for media relations staff to background information that journalists find useful when preparing articles. But what does an association news center – or news room – look like? And why should an association invest time and resources into creating and maintaining a...
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